The platform is rolling out a fresh option that permits them to lessen the volume of AI-created videos appearing in their timelines. This step comes as the platform announced that it currently hosts over 1 billion AI videos.
Testing and Rollout
The update is undergoing trials over the following weeks before a widespread release. This development comes amid a increase in AI content, spurred by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the most rapidly expanding video streams on another major platform only show AI-generated videos. A considerable share of this output is deemed “AI slop”, a phrase for substandard, mass-produced content that is typically nonsensical or surreal.
“We know from our community that a lot of users appreciate content produced via AI tools, including computer-generated images to informative clips, and we aim to offer the community the power to increase or decrease of that, depending on their own preferences,” stated a company executive.
AI on the Platform
TikTok disclosed that there are currently 1.3 billion videos on its service identified as made with AI. In total, more than 100 m videos are uploaded to the platform each day, making clips made by AI a minor percentage of its overall inventory.
Customizing Your Feed
Members will be able to limit or boost the level of AI content they see by accessing the content preference option in the application and selecting “AI-generated content”. Further subjects that are already be controlled under the setting cover politics, style, beauty, and dance.
Platform Guidelines
The platform’s rules oblige creators to identify convincing AI-made content, and it prohibits malicious deepfakes of celebrities or critical incidents. Any realistic AI-generated clip that is not labeled can be removed under its terms of service.
Additionally, the service will henceforth add an AI-generated tag to content made using its own AI tools, or identified by an collaborative effort for identifying artificial media. This measure is intended to help prevent users from trying to circumvent the tagging system.
Educational Initiatives
TikTok is also introducing a $2 million educational fund for experts and institutions to create educational content about responsible artificial intelligence. This initiative will support non-profit groups specializing in teaching programming and robotics.
Platform Protection
The video-sharing app has supported its moderation strategy, amid debate over proposals to lay off a large number of content moderators in the UK. It is set to reduce hundreds of positions in its user protection department in its British office, with worker representatives and internet security professionals raising concerns that people are being substituted by machine-led review.
A trust and safety lead stated that staff-based oversight would remain essential, but artificial intelligence can protect employees by filtering out the most graphic content prior to it gets reviewed by staff. The platform reported a notable drop in shocking and graphic content reviewed by human moderators over the previous year due to the use of its AI tools.
It is vital to combine humans and technology to ensure user safety,” she said. “We’ll have people as part of that process, but we further consider it’s extremely critical to minimize viewing of dangerous material as swiftly, which is why a lot of the machine support is really helping us work at speed.”
